ImportFromWeb becomes Amapulse
We have a new name – and a good reason for it.
Over the years, our users have shaped what this tool has become. And the clearest signal we got? E-commerce teams were doing extraordinary things with it. Tracking Buy Boxes, monitoring competitor prices, auditing seller activity across Amazon, Walmart, Target, Flipkart… So we leaned in, built deeper, and made it official: Amapulse is our commitment to marketplace intelligence done right.
Amapulse / ImportFromWeb: your use case, your way
If you’re tracking marketplaces
Prices, Buy Box, sellers, rankings – Amapulse is built for you. The new name reflects years of product decisions made with e-commerce users in mind. Expect more marketplace coverage, deeper data, and more ready-to-use templates.
If you use the tool for other use cases
You’re in good company. Many of our users rely on this tool for SEO tracking, lead generation, social media monitoring, and financial data – and we’ll keep it working exactly the same way. Your formulas keeps working. Your dashboards keep working. Nothing has been touched.
Your =IMPORTFROMWEB() formulas
Whether you’re using the tool to monitor marketplaces or for other cases, you can continue using =IMPORTFROMWEB()
And starting today, you can also use =AMAPULSE()
Both formulas work exactly the same.
You can:
- keep your current setup
- or start using the new formula
- or mix both in the same Sheet
It’s completely up to you.
Why Amapulse?
ImportFromWeb described what the tool does mechanically – import data from the web. Amapulse describes what it does for your business: give you a live pulse on the markets that matter.
The name change reflects years of product decisions shaped by e-commerce teams. Tracking Buy Boxes, monitoring competitor pricing, auditing seller activity across Amazon, Walmart, Flipkart and beyond – these use cases pushed us to build deeper, faster, and smarter. Amapulse makes that focus official.
But the engine underneath hasn’t changed. If you’re using the tool for SEO, lead generation, or social monitoring, you’re still in the right place – and always will be.
Ready to see what Amapulse can do for your marketplace strategy?